![]() Sans Serif: What do these fonts say about your brand?īefore we get to determine which of these are the correct or the right choice for your brand, let us understand the pros and cons of each of these fonts. Sans Serif, on the other hand, is the plain font with the absence of (or sans) any serifs within the letters. Serif, literally means “a slight projection finishing off a stroke of a letter in certain typefaces,” and the word “Sans” literally means “without.” So as the name suggests, Serif is the font that has decorative tapers at the beginning or the end of the letters that makes the letters look fancy. sans serif fonts? What does each of these categories say about your brand? What kind of designs are the best fit for each of the fonts? While all fonts usually have just one version, what really is Serif and it’s sister font Sans Serif? Is it just by chance that two different fonts happen to have similar names? The two most important categories of fonts: Sans and Sans SerifĬoming to the question that is probably at the top of your mind right now: What is the difference between serif vs. The categories are many, like script and graphic, however, the two most important categories you need to understand to be able to make informed decisions are – Serif and Sans Serif. Before a designer or a brand picks up a font to use, it is necessary for them to have an in-depth understanding of what category each font fits into.
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